Identifying new industry options
The first way to do this is to read and increase your awareness of the fastest growing industries and companies. These firms have to go outside their industry to find the best talent and skills.
The second way is to list characteristics of your industries… and find similar industries. We use software to compare your industry’s characteristics with 2,500 others… e.g., 35 industries may be an 85% match.
Keep in mind that projecting some form of an “industry hook” is the next best thing to having industry experience. Group your possibilities three ways: (1) close industry hooks, easy possibilities; (2) medium industry hooks, next best; (3) far reach or stretch industry hooks.
When changing industries, you also don’t want to overlook your leverage power… the added benefits you may bring by virtue of your contacts or knowledge. You may be able to bring a team with you that helped in similar situations.
Despite our recent economic slowdown, new companies have sprung up throughout America. Established organizations are reexamining the way they do business. Medium-sized companies are expanding. New industries exist that are employing tens of thousands.
(Originally posted on Robert J. Gerberg‘s site)