Setting up your personal marketing website Pt. 2

Take advantage of a personal marketing website and drive people to it.

Here’s how this works at our firm. When we write resumes, we create a distinctive and professional Personal Marketing Website. Displaying one on the web in color is an impressive way of presenting yourself. It gives you a fast, no-cost way to get your presentation in front of the right decision makers.

How? Because you can simply send out emails with a link to your Personal Marketing Website. All you need to do is get the names of decision makers and emails of key employers throughout the U.S. or the world in industries that are right for you or in the area where you want to live.

(Originally posted on Robert  Gerberg‘s site)For additional information, check out Robert J. Gerberg Jr.’s LinkedIn, follow on Twitter, friend on Facebook, watch the videos or read additional blogs.

Sell Your Transferable Skills & and You Will Dramatically Expand Your Marketability Pt. 12

200+ skills & experience factors that employers want. Which ones describe you?

Experience factors (cont.)

Installed superior controls
Integrated new technologies
Joint venture experience
Large material responsibilities
Led major expansion
Long-range planning experience
Made go / no-go decisions
Managed a large downsizing
Managed a lot of people
Managed a successful operation
Managed complex operations
Managed large budgets
Managed large investment portfolios
Managed rapid growth
Managed succession planning
Manufacturing experience
Minimized liability exposure
Minimized litigation
Modernized manufacturing
Multi-plant experience
Multi-product / multi-market exper.
Large company experience
Negotiated foreign contracts
Negotiated mergers or acquisitions
Negotiated major deals
Nonprofit experience
Opened new markets
Opened new plants
Orchestrated major change
Overhauled ineffective methods
Overhauled vendor relationships
Participated in a breakthrough
Patent / invention holder
Planned fundraising programs
Private company experience
Procured major funds, grants
Project management experience
Public company experience
Published author of articles
Published author of books
Recapitalized organization
Recovered tax payments
Recruited top performers
Recruited substantial volunteers
Re-engineered processes
Reorganized and revitalized
Restructured debt
Revamped operations
Revamped supply chain
Salvaged unprofitable operations
Served on civic boards
Served on corporate boards
Served on key committees
Served on nonprofit boards
Service firm experience
Skilled at crisis management
Skilled at outsourcing
Sold off undesirable properties
Started prototype operations
Streamlined processes
Substantial line experience
Substantial staff experience
Substantial startup experience
Succeeded in declining market
Succeeded where others failed
Ten+ years experience
Top management experience
Turned around operations
Twenty+ years experience
Upgraded investor relations
Work a 60+ hour week
Worked closely with top mgmt.

(Originally posted on Robert  Gerberg‘s site)For additional information, check out Robert J. Gerberg Jr.’s LinkedIn, follow on Twitter, friend on Facebook, watch the videos or read additional blogs.

Sell Your Transferable Skills & and You Will Dramatically Expand Your Marketability Pt. 11

Experience factors

Achievements in international
Acquired operations
Aggressively managed new inventories
Applied leading-edge technologies
Authored major business plans
Avoided chapter 11 filings
Built cross-functional teams
Built loyal teams
Built self-sustaining teams
Built strong marketing alliances
Built strong technical alliances
Chaired civic or social organizations
Chaired multifunctional teams
Closed millions in consumer sales
Closed millions in corporate business
Closed under-performing operations
Coached winning teams
Conceived innovative promotions
Conducted major seminars
Consulting firm experience
Corporate officer level achievements
Designed efficient systems
Developed strategic alliances
Developed new systems
Directed diversification
Directed startup
Division officer level achievements
Enhanced corporate image
Entrepreneurial experience
Established new standards
Experience with market leader
Experienced at change management
Experienced at cost control
Experienced in growth firms
Experienced with regulatory agencies
Formulated top policies
Fortune 1000 experience
Handled strategic planning
Have had P&L responsibility
Helped clients grow revenues
High-tech experience
Implemented sweeping changes
Improved customer relations
Improved productivity
Improved sales / profits
Increased shareholder value

(Originally posted on Robert  Gerberg‘s site)For additional information, check out Robert J. Gerberg Jr.’s LinkedIn, follow on Twitter, friend on Facebook, watch the videos or read additional blogs.

Sell Your Transferable Skills & and You Will Dramatically Expand Your Marketability Pt. 10

200+ skills & experience factors that employers want. Which ones describe you?

Skills & capabilities cont.

Highly articulate
Highly charismatic
Highly competitive
Highly professional
Highly social / outgoing
Highly organized
In-depth technical knowledge
Industry leader
Innovator / imaginative
Inspire others to top performance
Instincts for what will sell
Introduce change smoothly
Intuitive decision maker
Know international markets
Knowledge of key markets
Likable, friendly
Loyal
Make forceful group presentations
Meet demanding objectives
Motivator
Natural leader
Operations-oriented
Perfectionist
Perform against tight deadlines
Persistent
Personal contacts for new business
Plan major conferences
Precise thinker, logical
Problem solver
Proven record of success
Public speaker
Quick thinker
Recognized authority in my area
Relate easily to people at all levels
Reliable / responsible
Remain calm under pressure
Resourceful
Risk taker
Seasoned competitor
Self-motivated
Sense of command
Sense of humor
Shirt-sleeve approach / hands-on
Simplify complex problems
Skilled at governmental affairs
Skilled at union relations
Skillful / seasoned negotiator
Sophisticated
Source of ideas that work
Special visual and design taste
Strong at consumer selling
Strong at corporate selling
Strong executive image / presence
Strong group communicator
Strong social skills
Strong theoretical grounding
Strong verbal communicator
Successfully promote new ideas
Superior sales closing skills
Superior writing skills
Synthesize diverse ideas
Tactician / strategic thinker
Troubleshooter / problem solver
Verbally persuasive / compelling
Versatile
Very personable & good-natured
Very positive / upbeat
Visionary
Well-respected
Willing to try new approaches
Win cooperation at all levels
Work alone or as part of a team

For additional information, check out Robert J. Gerberg Jr.’s LinkedIn, follow on Twitter, friend on Facebook, watch the videos or read additional blogs.

Sell Your Transferable Skills & and You Will Dramatically Expand Your Marketability Pt. 6

The importance of having a communication strategy

To appreciate a communication strategy, consider the platform of a presidential candidate. It anticipates questions on issues and formulates statements to guide the candidate’s answers. Now, when any of us recruit, we have a concept in mind. In the final analysis, we hire others for the skills and abilities that certain key descriptive phrases imply.

To expand your marketability, develop stories that incorporate those phrases to create maximum interest. Without stories, most people will forget what you say in a matter of minutes. We all remember good stories. To ensure your points are memorable, we suggest a method for creating interesting stories. SOAR is an acronym that stands for Situation, Opportunities, Actions and Results. It offers a process for describing your past experience.

(Originally posted on Robert  Gerberg‘s site)

For additional information, check out Robert J. Gerberg Jr.’s LinkedIN, follow on Twitter, friend on Facebook, watch our videos or read additional blogs.

Sell Your Transferable Skills & and You Will Dramatically Expand Your Marketability Pt. 4

Your transferable skills are marketable

Identifying transferable skills is critical (e.g., organizing, group presentation skills, problem solving and so on). Employers place a premium on men and women who can move from challenge to challenge, handling assignments that draw upon skills.

Naturally, your experience can also be reviewed according to various “functions” that apply to most businesses, such as sales, production, accounting and human resources. All areas in which you have knowledge must be identified. At the same time, you need to think of your experience in terms of “action words” that describe what you did, and then translate those activities into achievements, e.g., controlled, wrote, reshaped, etc.

(Originally posted on Bob J. Gerberg‘s site)