Making sure you have superior resumes Pt. 14

Handwritten memos

Handwritten memos are fast and easy to send off, plus executives are used to them. If your resume is on target for your audience, attaching such notes can work very well. Notes that emphasize what you can do, as well as the results you can bring, are ideal.

Before writing your letters, have a clear picture of what you want to say. The opening should demonstrate interest (knowledge of the firm, its industry, etc.) and explain why you are writing. The body should deal with your best selling points and convey benefits. The closing should restate interest, confirm your desire for an interview, and say when you will follow up. Keep it simple. Letters are skimmed, not analyzed.

Making sure you have superior resumes Pt. 13

Customized marketing letters

Cover letters should be interesting and brief. The key rule here is to get to the point and make sure it’s good. Letter resumes are stand-alone letters that you will forward without a resume. They are valuable when you want to tailor the description of your credentials and avoid revealing any liabilities. They are always recommended for people who wish to change careers or industries. Remember, the letters are advertisements for you.

(Originally posted on Robert  Gerberg‘s site) Be sure to check out sites from great companies like ERI Personal Marketing and SET Personal Marketing. Or visit SET’s Youtube Channel or ERI’s Youtube Channel.

Making sure you have superior resumes Pt. 6

An Internet (or electronic) resume

The most essential is a universal resume – a one-page document that will be your introductory resume. Most people mistakenly believe that they need to tell their whole story in their initial resume. The reality is that you get better results when your initial resume is interesting, with a feeling of action – but short. This resume must be suitable for key word scanning, have short paragraphs, and be compelling. It must be headlined by a job title listing (e.g., Director of Marketing) that an employer might have available. Remember, your resume is an ad… not an epitaph.

Our research staff randomly selected 1,000 resumes, and we found that less than 20% made the type of position and level they were seeking immediately apparent.

(Originally posted on Robert  Gerberg‘s site) Be sure to check out sites from great companies like ERI Personal Marketing and SET Personal Marketing. Or visit SET’s Youtube Channel or ERI’s Youtube Channel.

Who is Robert J Gerberg

Robert J. Gerberg is among America’s top authorities on professional career hunting. Over 7 million copies of books and programs he has created are currently in circulation. His ideas have been monu-mental in helping millions of people throughout the world looking for a better career. In more than 25 years he has authored dozens of books and media presentations.

Included publications are; The Professional Job Hunter’s Guide, The Professional Job Changing System, An Easier Way to Change Jobs, Sixty Great Letters Which Won New Jobs, $100,000 and Above—The New Realities of Executive Job Hunting, 15 New Rules for Job Hunting Success and many others. He has also published complete job hunting programs. These include The Career Advancement Series… a package of 28 small booklets on vital job hunting subjects. In addition he has authored programs that have consisted of six to sixteen audios… supplemented by eight specialty publications. These include TAPIT, The Personal Marketing Program, The Executive Job Changing System and others.

Over the years, hundreds of thousands of these programs have been used in outplacement and job hunting assistance programs by institutions ranging from the U.S. Marine Corps and the CIA through major universities, associations and numerous Fortune 1000 corporations.

Initially with GE before becoming a U.S. Air Force officer, Bob Sr. was briefly with Honeywell before starting his career with major food companies, including positions as VP of Marketing Services and Assistant to the Chairman of a Fortune 500 firm. Active in the career field for over two decades, he licensed a system for executive job searches to career firms worldwide… from 1987 to 1997.

With the emergence of the Internet, he was the architect of a new approach to finding positions… a system now used by all divisions of the firm’s parent company.

Through JMAC (Job Market Access Center) the firm focuses on pioneering technology break-throughs that make job hunting faster. Other divisions include an e’cruiting division, a global professional resume writing service, and the world’s premier firm specializing in management of job campaigns and senior executive out-placement.

These divisions are contacted by more than 1,200,000 professionals each year. And, over 35,000 complete profiles for our e’cruiting division each month. Here, they detail their credentials and search activity. More than 15,000 people are also engaged in private discussions each month. These first-hand experiences are the basis for the many statistics cited in this text.

Mr. Gerberg has a B.A. from Colgate University, a year of studies in the United States Air Force, an M.B.A. from the University of Pittsburgh and advanced studies at MIT, sponsored by PepsiCo.