Finding all the right published openings Pt . 4

Let’s first talk about the public openings and the employer websites. Over 300,000 employers now post their openings. You can also find openings in 2,000 newspapers, 2,100 magazines and over 1,500 job boards.

Newspapers have declined rapidly, but in many instances can still be a good source for lower and mid-level openings for professionals. Employer websites represent the fastest growing means of recruiting staff. There are more than 300,000 employers who recruit this way… and many of them recruit through their website exclusively. The sole exception may be when they go to an executive recruiter for a very senior executive. So, if you’ve pinpointed your best prospects, check out their websites.

Trade magazines are a worthwhile source for those seeking middle level and upper mid-level openings. Many director and vice president openings, where industry knowledge or experience is important, can still be found in these publications.

(Originally posted on Robert  Gerberg‘s site) Be sure to check out sites from great companies like ERI Personal Marketing and SET Personal Marketing. Or visit SET’s Youtube Channel or ERI’s Youtube Channel.

Finding all the right published openings Pt . 3

How the public job market works

When employers decide to hire someone… there is an event that leads to their decision. Typically, someone has retired, quit or been separated. Turnover leads to over 95% of all jobs opening up.

Now once that decision has been made to fill a job, what do employers do first? Well, they look within their company… and they look at candidates on file in their recruiting database. If they can’t fill a job, what do employers do next? Some consider referrals and those who network their executives. If that doesn’t work, they need to go public and see if they can fill their job openings.

This is where the top half of the pie chart on page 69 comes in… “the public job market.” This is also where 99% of all job hunters compete. The bottom half is “the private job market,” which we will discuss later.

(Originally posted on Robert  Gerberg‘s site) Be sure to check out sites from great companies like ERI Personal Marketing and SET Personal Marketing. Or visit SET’s Youtube Channel or ERI’s Youtube Channel.

Finding all the right published openings Pt . 2

Understand how many jobs exist at your income level

The point you need to understand here is, as a general rule, there are a lot fewer jobs out there than you might think. Uncovering them… and getting considered for them… can be a major challenge. There are contributing factors. The Internet attracts millions to the same popular websites… causing 200 or 300 people to apply for the same opening. And, the “bad” little secret of the Internet is that many of the public jobs… are repeated 10 and 12 times at different websites… and listed long after the jobs are filled. That creates an illusion of far more public openings being out there than the true reality.

(Originally posted on Robert  Gerberg‘s site) Be sure to check out sites from great companies like ERI Personal Marketing and SET Personal Marketing. Or visit SET’s Youtube Channel or ERI’s Youtube Channel.

Finding all the right published openings Pt . 1

Understand how many jobs exist at your income level

The Internal Revenue Service tells us that 3% of all Americans report income above $150,000. That means 4.65 million jobs exist at this income and above. But on average, they open up only once every 4 years… because this is how often people change jobs. So, in any given week, there are about 21,000 jobs that become available at this income level.

But these are spread among all 50 states, over 200 industries… and all occupations. So, when executives look for a job at $150,000 or $250,000 or more… what are their chances?

How many jobs are out there in the locations where they live… in their career field… and their industries of interest? Relatively few at any one moment. If you are seeking from $50,000 to $100,000… or $101,000 to $150,000, you will experience a similar challenge. Again, the problem is that the jobs are in all 50 states, 200+ industries and in all professions.

(Originally posted on Robert  Gerberg‘s site) Be sure to check out sites from great companies like ERI Personal Marketing and SET Personal Marketing. Or visit SET’s Youtube Channel or ERI’s Youtube Channel.

Making sure you have superior resumes Pt. 15

Your resumes and the important “preselling” role

People face immense competition at every stage of their search. This competition will not only affect your ability to get your credentials viewed… but when you are invited for an interview, there are likely to be five to ten other qualified people under consideration.

So, your resumes need to be written with an eye toward reducing interview pressure… by preselling you. The ideal reaction when you meet someone should be “Paul, I was really looking forward to meeting you. I have the feeling you can really help.”

“Promise, large promise, is the soul of an advertisement.”                                     —Samuel Johnson

Making sure you have superior resumes Pt. 14

Handwritten memos

Handwritten memos are fast and easy to send off, plus executives are used to them. If your resume is on target for your audience, attaching such notes can work very well. Notes that emphasize what you can do, as well as the results you can bring, are ideal.

Before writing your letters, have a clear picture of what you want to say. The opening should demonstrate interest (knowledge of the firm, its industry, etc.) and explain why you are writing. The body should deal with your best selling points and convey benefits. The closing should restate interest, confirm your desire for an interview, and say when you will follow up. Keep it simple. Letters are skimmed, not analyzed.

Making sure you have superior resumes Pt. 13

Customized marketing letters

Cover letters should be interesting and brief. The key rule here is to get to the point and make sure it’s good. Letter resumes are stand-alone letters that you will forward without a resume. They are valuable when you want to tailor the description of your credentials and avoid revealing any liabilities. They are always recommended for people who wish to change careers or industries. Remember, the letters are advertisements for you.

(Originally posted on Robert  Gerberg‘s site) Be sure to check out sites from great companies like ERI Personal Marketing and SET Personal Marketing. Or visit SET’s Youtube Channel or ERI’s Youtube Channel.

Making sure you have superior resumes Pt. 12

Customized marketing letters

Certain people who must avoid revealing liabilities should use personalized letters, but they need to be focused and motivating. Custom letters, tailored to the needs of organizations, can be highly effective. The letters people may require can include the following 12 letters for different occasions:

- For responding to openings
- For contacting recruiters
- For contacting venture capitalists
- For responding to emerging jobs
- For direct contact with employers
- For third-party letters to employers
- For contacting directors of associations
- For networking associates and friends
- For networking alumni
- For networking influential people
- For setting up potential references
- For following up your interviews

(Originally posted on Robert  Gerberg‘s site) Be sure to check out sites from great companies like ERI Personal Marketing and SET Personal Marketing. Or visit SET’s Youtube Channel or ERI’s Youtube Channel.

Making sure you have superior resumes Pt. 11

An executive biography

An executive biography is a 3 to 5 page narrative document, written in a third-person style. It uses interesting stories, rich in detail, and is favored by top recruiters and senior executives. Today, these are the Mercedes of presentations. Those seeking $150,000 to 1 million dollars+ should have one.

Decision makers often forward resumes to others to get consensus. And sometimes, you never meet the top people, but nevertheless they will often review your resume. The offer depends on a thumbs up from the resume presentation.

A biography communicates a total feeling about you and your skills. And, it should also say that you are interesting…that you can do certain things extremely well & that you have excellent personal qualities. To prepare a biography, be patient enough to do many drafts. When your final biography hits the marketplace, it can easily have 300% to 500% more impact than something else you might have turned out.

(Originally posted on Robert  Gerberg‘s site) Be sure to check out sites from great companies like ERI Personal Marketing and SET Personal Marketing. Or visit SET’s Youtube Channel or ERI’s Youtube Channel.

Making sure you have superior resumes Pt. 10

An interview resume

An interview resume is 2 to 3 pages. It is for presentation during or after interviews when employers want to know more and reveals more about you. If you have an executive biography, you would not need this resume.

(Originally posted on Robert  Gerberg‘s site) Be sure to check out sites from great companies like ERI Personal Marketing and SET Personal Marketing. Or visit SET’s Youtube Channel or ERI’s Youtube Channel.