To expand your marketability, you have to sell what employers are buying. They think in terms of phrases that people associate with solving problems or capitalizing on opportunities. Key phrases should be communicated in all your resumes and letters & and in all phone discussions and interviews. This will expand your marketability beyond your factual credentials. When you start selling skills & people will start calling. It builds your appeal.
(Originally posted on Robert Gerberg‘s site)For additional information, check out Robert J. Gerberg Jr.’s LinkedIn, follow on Twitter, friend on Facebook, watch the videos or read additional blogs.
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