Finding all the right published openings Pt . 5

How the public job market works

In terms of job boards, Monster, Career Builder and Hot Jobs are best known here, but there are many others that might help you. Job boards have replaced newspapers as the largest source for openings. Staffing industry sources now claim that upwards of 40,000 job boards now exist. Our research staff estimates that about 1,500 have some significance. On a broader basis, these can be broken into the following categories:

-    Premier job boards

-    Manager and executive boards

-    Human resources boards

-    Finance & accounting boards

-    Sales & marketing boards

-    Engineering boards

-    Diversity boards

-    Industry boards

-    Military boards

-    Scientific boards

-    Recent grad boards and state boards

(Originally posted on Robert  Gerberg‘s site) Be sure to check out sites from great companies like ERI Personal Marketing and SET Personal Marketing. Or visit SET’s Youtube Channel or ERI’s Youtube Channel.

Finding all the right published openings Pt . 2

Understand how many jobs exist at your income level

The point you need to understand here is, as a general rule, there are a lot fewer jobs out there than you might think. Uncovering them… and getting considered for them… can be a major challenge. There are contributing factors. The Internet attracts millions to the same popular websites… causing 200 or 300 people to apply for the same opening. And, the “bad” little secret of the Internet is that many of the public jobs… are repeated 10 and 12 times at different websites… and listed long after the jobs are filled. That creates an illusion of far more public openings being out there than the true reality.

(Originally posted on Robert  Gerberg‘s site) Be sure to check out sites from great companies like ERI Personal Marketing and SET Personal Marketing. Or visit SET’s Youtube Channel or ERI’s Youtube Channel.

Finding all the right published openings Pt . 1

Understand how many jobs exist at your income level

The Internal Revenue Service tells us that 3% of all Americans report income above $150,000. That means 4.65 million jobs exist at this income and above. But on average, they open up only once every 4 years… because this is how often people change jobs. So, in any given week, there are about 21,000 jobs that become available at this income level.

But these are spread among all 50 states, over 200 industries… and all occupations. So, when executives look for a job at $150,000 or $250,000 or more… what are their chances?

How many jobs are out there in the locations where they live… in their career field… and their industries of interest? Relatively few at any one moment. If you are seeking from $50,000 to $100,000… or $101,000 to $150,000, you will experience a similar challenge. Again, the problem is that the jobs are in all 50 states, 200+ industries and in all professions.

(Originally posted on Robert  Gerberg‘s site) Be sure to check out sites from great companies like ERI Personal Marketing and SET Personal Marketing. Or visit SET’s Youtube Channel or ERI’s Youtube Channel.

Making sure you have superior resumes Pt. 15

Your resumes and the important “preselling” role

People face immense competition at every stage of their search. This competition will not only affect your ability to get your credentials viewed… but when you are invited for an interview, there are likely to be five to ten other qualified people under consideration.

So, your resumes need to be written with an eye toward reducing interview pressure… by preselling you. The ideal reaction when you meet someone should be “Paul, I was really looking forward to meeting you. I have the feeling you can really help.”

“Promise, large promise, is the soul of an advertisement.”                                     —Samuel Johnson

Making sure you have superior resumes Pt. 14

Handwritten memos

Handwritten memos are fast and easy to send off, plus executives are used to them. If your resume is on target for your audience, attaching such notes can work very well. Notes that emphasize what you can do, as well as the results you can bring, are ideal.

Before writing your letters, have a clear picture of what you want to say. The opening should demonstrate interest (knowledge of the firm, its industry, etc.) and explain why you are writing. The body should deal with your best selling points and convey benefits. The closing should restate interest, confirm your desire for an interview, and say when you will follow up. Keep it simple. Letters are skimmed, not analyzed.

Making sure you have superior resumes Pt. 13

Customized marketing letters

Cover letters should be interesting and brief. The key rule here is to get to the point and make sure it’s good. Letter resumes are stand-alone letters that you will forward without a resume. They are valuable when you want to tailor the description of your credentials and avoid revealing any liabilities. They are always recommended for people who wish to change careers or industries. Remember, the letters are advertisements for you.

(Originally posted on Robert  Gerberg‘s site) Be sure to check out sites from great companies like ERI Personal Marketing and SET Personal Marketing. Or visit SET’s Youtube Channel or ERI’s Youtube Channel.

Making sure you have superior resumes Pt. 12

Customized marketing letters

Certain people who must avoid revealing liabilities should use personalized letters, but they need to be focused and motivating. Custom letters, tailored to the needs of organizations, can be highly effective. The letters people may require can include the following 12 letters for different occasions:

- For responding to openings
- For contacting recruiters
- For contacting venture capitalists
- For responding to emerging jobs
- For direct contact with employers
- For third-party letters to employers
- For contacting directors of associations
- For networking associates and friends
- For networking alumni
- For networking influential people
- For setting up potential references
- For following up your interviews

(Originally posted on Robert  Gerberg‘s site) Be sure to check out sites from great companies like ERI Personal Marketing and SET Personal Marketing. Or visit SET’s Youtube Channel or ERI’s Youtube Channel.

Making sure you have superior resumes Pt. 11

An executive biography

An executive biography is a 3 to 5 page narrative document, written in a third-person style. It uses interesting stories, rich in detail, and is favored by top recruiters and senior executives. Today, these are the Mercedes of presentations. Those seeking $150,000 to 1 million dollars+ should have one.

Decision makers often forward resumes to others to get consensus. And sometimes, you never meet the top people, but nevertheless they will often review your resume. The offer depends on a thumbs up from the resume presentation.

A biography communicates a total feeling about you and your skills. And, it should also say that you are interesting…that you can do certain things extremely well & that you have excellent personal qualities. To prepare a biography, be patient enough to do many drafts. When your final biography hits the marketplace, it can easily have 300% to 500% more impact than something else you might have turned out.

(Originally posted on Robert  Gerberg‘s site) Be sure to check out sites from great companies like ERI Personal Marketing and SET Personal Marketing. Or visit SET’s Youtube Channel or ERI’s Youtube Channel.

Making sure you have superior resumes Pt. 10

An interview resume

An interview resume is 2 to 3 pages. It is for presentation during or after interviews when employers want to know more and reveals more about you. If you have an executive biography, you would not need this resume.

(Originally posted on Robert  Gerberg‘s site) Be sure to check out sites from great companies like ERI Personal Marketing and SET Personal Marketing. Or visit SET’s Youtube Channel or ERI’s Youtube Channel.

Making sure you have superior resumes Pt. 9

Other guidelines

- Highly marketable achievers should have a resume that sets them apart from average performers, convincingly.

- Anyone unemployed should have a resume that emphasizes achievements over dates& shows momentum, how they made contributions and why they can be a key solution.

- Those whose achievements are less than stellar, need to show how they can contribute in specific ways, in a dramatic manner, while emphasizing personal factors and transferable skills.

- Those whose employers have not fared well, despite their individual contributions, need to tell compelling stories that will separate their value from the fortunes of their employer.

- Those with a checkered career, or too many jobs, or who have age concerns, need to find a way to minimize liabilities, while emphasizing selected positives.

- Can some people use more than three resumes? Yes. Leave-behind resumes… after you have been interviewed… should be longer and more revealing.

(Originally posted on Robert  Gerberg‘s site) Be sure to check out sites from great companies like ERI Personal Marketing and SET Personal Marketing. Or visit SET’s Youtube Channel or ERI’s Youtube Channel.