Making sure you have superior resumes Pt. 8

This third resume makes it easy for you to respond quickly to emerging situations you read about. It positions the text on the right-hand side of the page so you can write handwritten notes and dispatch a resume without a cover letter. Clients consistently tell us that executives respond well to their notes, which cited events that were signals of emerging jobs.

(Originally posted on Robert  Gerberg‘s site) Be sure to check out sites from great companies like ERI Personal Marketing and SET Personal Marketing. Or visit SET’s Youtube Channel or ERI’s Youtube Channel.

Making sure you have superior resumes Pt. 7

This second resume needs to be shorter and to the point, usually no more than two-thirds of one page. It is surprising how few devote any thought to the way their resumes appear at the receiving end of an email transmission. When you are online, less is more. All you want is a positive response.

(Originally posted on Robert  Gerberg‘s site) Be sure to check out sites from great companies like ERI Personal Marketing and SET Personal Marketing. Or visit SET’s Youtube Channel or ERI’s Youtube Channel.

Making sure you have superior resumes Pt. 6

An Internet (or electronic) resume

The most essential is a universal resume – a one-page document that will be your introductory resume. Most people mistakenly believe that they need to tell their whole story in their initial resume. The reality is that you get better results when your initial resume is interesting, with a feeling of action – but short. This resume must be suitable for key word scanning, have short paragraphs, and be compelling. It must be headlined by a job title listing (e.g., Director of Marketing) that an employer might have available. Remember, your resume is an ad… not an epitaph.

Our research staff randomly selected 1,000 resumes, and we found that less than 20% made the type of position and level they were seeking immediately apparent.

(Originally posted on Robert  Gerberg‘s site) Be sure to check out sites from great companies like ERI Personal Marketing and SET Personal Marketing. Or visit SET’s Youtube Channel or ERI’s Youtube Channel.

Making sure you have superior resumes Pt. 5

Our recommended approach

After analyzing every resume style, we developed a new approach – one where people are equipped with three different styles of superior resumes and materials that meet all of the concerns we’ve mentioned. Why does having several resumes give you a major advantage? The answer is that each one is targeted for a different application and each is what we call an A resume. When you have an A resume, it’s not likely to be just two times more effective than a B resume – it’s more likely to be 20 to 25 times more effective. Plus, you have the advantage of having more tailored materials for the three most common situations where you will be submitting resumes.

When we prepare an introductory resume for people to get the very best results, we also always follow seven key rules:
- The resume must be one page
- Preferred jobs must be listed first
- The top third must be a summary
- Liabilities must be neutralized
- Transferable skills must be sold
- A first-class image must be presented
- Resumes must be scanning-ready with relevant key words

Keep in mind that a good resume has to cover the past, but it is really all about your future. So now let’s look at the three different resumes you should have available before you begin your search.

(Originally posted on Robert  Gerberg‘s site) Be sure to check out sites from great companies like ERI Personal Marketing and SET Personal Marketing. Or visit SET’s Youtube Channel or ERI’s Youtube Channel.

Setting up your personal marketing website Pt. 4

Can a PMW also be used for responding to ads?

Absolutely. Mention your link in a compelling email and you’ll have a surefire way to dramatically stand out from everyone else who answers an ad. The bottom line is that if you’re in the market today and don’t have a Personal Marketing Website, you will be searching with an unnecessary competitive disadvantage.

(Originally posted on Robert  Gerberg‘s site) Be sure to check out sites from great companies like ERI Personal Marketing and SET Personal Marketing. Or visit SET’s Youtube Channel or ERI’s Youtube Channel.

Sell Your Transferable Skills & and You Will Dramatically Expand Your Marketability Pt. 4

Your transferable skills are marketable

Identifying transferable skills is critical (e.g., organizing, group presentation skills, problem solving and so on). Employers place a premium on men and women who can move from challenge to challenge, handling assignments that draw upon skills.

Naturally, your experience can also be reviewed according to various “functions” that apply to most businesses, such as sales, production, accounting and human resources. All areas in which you have knowledge must be identified. At the same time, you need to think of your experience in terms of “action words” that describe what you did, and then translate those activities into achievements, e.g., controlled, wrote, reshaped, etc.

(Originally posted on Bob J. Gerberg‘s site)

Sell Your Transferable Skills & and You Will Dramatically Expand Your Marketability Pt. 3

Your knowledge and personality are marketable

Do you have knowledge of a job, a product, a process or a market… from work, hobbies, alumni relationships, research or suppliers? If so, it may be marketable.

Personality, of course, is just a word for that combination of traits that either attracts us to someone or leaves us unimpressed. More employment decisions are based on personality and chemistry than any other factor. For example: “He’s certainly professional and quick-thinking. I like him, and better yet, I trust him. He’ll fit in with our team. I need to get him into the firm.” The perception of your personality has to do with your interest and enthusiasm. How many people get hired because they showed real interest? A lot.

(Originally posted on Bob J. Gerberg‘s site)

Sell Your Transferable Skills & and You Will Dramatically Expand Your Marketability Pt. 2

Each year, about 20% of the clients who come to us have settled for less, simply because they are not able to communicate their real skills. For example, one client was earning a $65,000 base after almost 20 years. Three years later, she is earning $180,000. Another executive came to us at $125,000. Three years later, he is a CEO at many times that amount. The key in both situations was to market their true assets.

It has been said time and again by psychologists, spiritual leaders and coaches that the most restrictive limits you face are those you put on yourself. So, don’t put any limits on your thinking, and look at some factors that you may have overlooked… which will expand your marketability.

(Originally posted on Bob J. Gerberg‘s site)

Sell Your Transferable Skills & and You Will Dramatically Expand Your Marketability Pt. 1

You’ll need to do more than just present your background. Don’t trap yourself by thinking, This is simply who I am, where I’ve been and what I’ve done. People fail because they never surface and communicate all that is marketable about themselves & and they never build their appeal beyond factual credentials.

Your starting point is to organize your lifetime of experiences and achievements. Whether you are a young attorney or a company president, there is probably much more to your story than meets the eye.

Experience has proven that many people never identify 50% of their own assets, simply because they’re so close to their own situation. We’ve learned that most people need to identify 10 to 20 skills that, if properly communicated, can make a major difference in their career opportunities.

(Originally posted on Bob J. Gerberg‘s site)

Uncovering Your Industry Options Pt. 5

Identifying new industry options

As you begin to consider industry options, you’ll also need to decide whether you should take a narrow view. This is essential if there are a lot of growth companies in the industries to which you relate best.

However, if you are part of an industry that is suffering a decline, then you will want to adopt a broad view of your options. The more you understand the dynamics of a market, the more you can spot potential opportunities.

Historically, executives tend to overrate the barriers and to underrate their own abilities to make contributions in new areas. It is, of course, up to you to take the initiative to learn something about new companies, new industries, and the problems and opportunities they face.

As you review potential industries of interest, remember that while glamorous high tech and service businesses receive 90% of the publicity today, many executives will find far more opportunities in industries that are considered low tech or non-glamorous by today’s standards.

(Originally posted on Bob J. Gerberg‘s site)