Finding all the right published openings Pt . 3

How the public job market works

When employers decide to hire someone… there is an event that leads to their decision. Typically, someone has retired, quit or been separated. Turnover leads to over 95% of all jobs opening up.

Now once that decision has been made to fill a job, what do employers do first? Well, they look within their company… and they look at candidates on file in their recruiting database. If they can’t fill a job, what do employers do next? Some consider referrals and those who network their executives. If that doesn’t work, they need to go public and see if they can fill their job openings.

This is where the top half of the pie chart on page 69 comes in… “the public job market.” This is also where 99% of all job hunters compete. The bottom half is “the private job market,” which we will discuss later.

(Originally posted on Robert  Gerberg‘s site) Be sure to check out sites from great companies like ERI Personal Marketing and SET Personal Marketing. Or visit SET’s Youtube Channel or ERI’s Youtube Channel.

Making sure you have superior resumes Pt. 13

Customized marketing letters

Cover letters should be interesting and brief. The key rule here is to get to the point and make sure it’s good. Letter resumes are stand-alone letters that you will forward without a resume. They are valuable when you want to tailor the description of your credentials and avoid revealing any liabilities. They are always recommended for people who wish to change careers or industries. Remember, the letters are advertisements for you.

(Originally posted on Robert  Gerberg‘s site) Be sure to check out sites from great companies like ERI Personal Marketing and SET Personal Marketing. Or visit SET’s Youtube Channel or ERI’s Youtube Channel.