Finding all the right published openings Pt. 7

Important privacy issues

Once your resume is posted on any number of job boards, you have no idea who may have access to your material. Almost all major job boards sell access to their resume databases. Both employers and recruiters utilize these services as part of their search for candidates. Since every word in your resume is scannable, anyone who uses their services might uncover your resume. This is just one more reason for using short resumes, materials that don’t reveal anything unnecessary… on the Internet.

(Originally posted on Robert  Gerberg‘s site) Be sure to check out sites from great companies like ERI Personal Marketing and SET Personal Marketing. Or visit SET’s Youtube Channel or ERI’s Youtube Channel.

Making sure you have superior resumes Pt. 14

Handwritten memos

Handwritten memos are fast and easy to send off, plus executives are used to them. If your resume is on target for your audience, attaching such notes can work very well. Notes that emphasize what you can do, as well as the results you can bring, are ideal.

Before writing your letters, have a clear picture of what you want to say. The opening should demonstrate interest (knowledge of the firm, its industry, etc.) and explain why you are writing. The body should deal with your best selling points and convey benefits. The closing should restate interest, confirm your desire for an interview, and say when you will follow up. Keep it simple. Letters are skimmed, not analyzed.

Setting up your personal marketing website Pt. 4

Can a PMW also be used for responding to ads?

Absolutely. Mention your link in a compelling email and you’ll have a surefire way to dramatically stand out from everyone else who answers an ad. The bottom line is that if you’re in the market today and don’t have a Personal Marketing Website, you will be searching with an unnecessary competitive disadvantage.

(Originally posted on Robert  Gerberg‘s site) Be sure to check out sites from great companies like ERI Personal Marketing and SET Personal Marketing. Or visit SET’s Youtube Channel or ERI’s Youtube Channel.

Sell Your Transferable Skills & and You Will Dramatically Expand Your Marketability Pt. 6

The importance of having a communication strategy

To appreciate a communication strategy, consider the platform of a presidential candidate. It anticipates questions on issues and formulates statements to guide the candidate’s answers. Now, when any of us recruit, we have a concept in mind. In the final analysis, we hire others for the skills and abilities that certain key descriptive phrases imply.

To expand your marketability, develop stories that incorporate those phrases to create maximum interest. Without stories, most people will forget what you say in a matter of minutes. We all remember good stories. To ensure your points are memorable, we suggest a method for creating interesting stories. SOAR is an acronym that stands for Situation, Opportunities, Actions and Results. It offers a process for describing your past experience.

(Originally posted on Robert  Gerberg‘s site)

For additional information, check out Robert J. Gerberg Jr.’s LinkedIN, follow on Twitter, friend on Facebook, watch our videos or read additional blogs.

Sell Your Transferable Skills & and You Will Dramatically Expand Your Marketability Pt. 5

Your leadership qualities are marketable

If there is one quality you want to communicate, it is leadership ability. Experts say that leaders possess and communicate real convictions—strong feelings and principles that have grown with them over time.

Leadership is also attributed to those who create an image of operating at the leading edge… into new products, new services and new solutions. We expect our leaders to have the vision and talent to develop new things.

Another skill common to most leaders is their ability to assemble teams and motivate them to peak achievement. Often creative, intuitive and passionate, they project integrity and trust. If you have these traits, they should be marketed. Image, attitude and presence also play a role.