You’ll need to do more than just present your background. Don’t trap yourself by thinking, This is simply who I am, where I’ve been and what I’ve done. People fail because they never surface and communicate all that is marketable about themselves & and they never build their appeal beyond factual credentials.
Your starting point is to organize your lifetime of experiences and achievements. Whether you are a young attorney or a company president, there is probably much more to your story than meets the eye.
Experience has proven that many people never identify 50% of their own assets, simply because they’re so close to their own situation. We’ve learned that most people need to identify 10 to 20 skills that, if properly communicated, can make a major difference in their career opportunities.
(Originally posted on Bob J. Gerberg‘s site)
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